WhatsApp on Saturday said it is launching its ‘It’s Between You’ brand campaign in the country, showcasing stories about how Indians are using the Facebook-owned platform to communicate in a secure manner.
“Throughout this year, the campaign will see multiple creative executions land in high profile cultural moments across the year from festivals to the cricket IPL. Over the course of the campaign, these films will be available in English and seven regional languages that include Hindi, Bengali, Assamese, Oriya, Gujarati, Marathi and Kannada,” he added. Pant said shooting these films remotely was a “new and a challenging experience” for everyone involved. The campaign was shot in the early days of lockdown, and the production happened remotely, following utmost standards of safety and precaution, he added.
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