Tim Murtaugh, the campaigns communications director, told that, the Trump team strategically took advantage of the fact that Democrats and the Biden campaign had not purchased time on these platforms, despite the fact that the events will be largely virtual next week.
The Trump campaign plans to launch a big digital ad buy to counter the Democratic National Convention next week. “The buy will be in the high seven figures and will be on outlets like YouTube, Hulu and the homepages of several prominent news website”, said by the campaign. Among the high profile purchases will be the takeover of the YouTube banner starting Tuesday, as the DNC is ramping up.
The Trump campaign planned to counter these digital events with ads that will paint the Joe Biden or Kamala Harris ticket as too far to the left.
Murtaugh, said that, “It’s great that Team Biden let the Trump campaign grab up the best premium real estate on the internet during Joe’s big week”, also added, “We will show millions of Americans exactly how the radical, leftist takeover of Joe Biden is now complete.”
He said, “More people will see our digital content than will watch Joe Biden’s convention itself”. He believes that the volume of the buy is so vast and targeted that it has the potential to dwarf the Democratic convention.
On Saturday, Trump’s campaign announced that Trump will deliver remarks Thursday in the key swing state at 3 p.m , ET, Thursday, only hours before Biden is scheduled to deliver his acceptance speech virtually at DNC.
The convention, which is from Monday to Thursday, will air two hours of programming from 9 p.m to 11 p.m , ET. Biden will formally accept his party’s nomination for President from Wilmington, Delaware, where he lives and served for years as a US senator, instead of Milwaukee, the original site of the convention, due to concerns caused by the coronavirus pandemic.