A new verified handle on TikTok named @covid19awarenessgov has been uploading videos since March 23. Till date, the handle has influenced 70,000 followers. The aim of this TikTok handle is to make people aware about the situation if COVID-19 and how they can take precautionary measures.
Shikha C, an IAS officer who was heading for the taskforce for public health communication and social media said that they opted for TikTok because of its huge reach. Since other social networking apps like Twitter, Facebook and Instagram mostly include people from the Urban area. However, an app like TikTok has a better reach and even people from rural areas use it.
Recently, a video got around 18 lakh views, this video had Kirik Keerthi on it. It was about washing hands and that too without running water. It was shared and likes by several TikTok users.