Bolo Indya, Indian short-video sharing platform, has recently announced a partnership with ‘MyGov India’, the government’s citizen engagement platform. According to Bolo Indya, the partnership is going to help create awareness about the Covid-19 vaccination and other government initiatives.
Bolo Indya users, especially in tier 2, 3, and 4 cities, as part of the partnership will get real-time information from the government on announcements relating to the Covid-19, vaccination drive, precautionary updates, and other steps, with the facility available in local languages as well.
Varun Saxena, CEO and Founder- Bolo Indya, in a note said, “We are pleased to welcome MyGov India on Bolo Indya. It is delightful to see such a credible institution trusting Live Streaming on our platform to organically penetrate and amplify the engagement with the users of Bharat through us. We are confident of this partnership creating a strong value for our users too while engaging with credible authorities first hand in live streaming sessions.”
As India is facing a new wave of Covid-19, the partnership will help creating awareness has also become one of the prime objectives of authorities to help contain the pandemic. Even social media apps like Twitter and Facebook have also chipped in with relevant resources on their platform.