Producer Asit Kumarr Modi, whose show Taarak Mehta Ka Ooltah Chashmah has been on television for 13 years, claims that his show has a devoted following. “TV viewing has decreased as a result of OTT, but our show continues to draw the same audience. People are always watching our shows on TV, and we’ve carved out a niche for ourselves in OTT,” he said.
Drama shows like Yeh Rishta Kya Kehlata Hai and Anupamaa receive high ratings on television. Comedy shows like Bhabiji Ghar Par Hai and Tarak Mehta Ka Ooltah Chashmah are also popular. When the famous TV soap Silsila Badalte Rishton Ka moved to OTT a few years ago, the audience believed it was a one-time occurrence. However, a slew of television shows have recently followed suit.
Popular shows like Jamai Raja, Ishq Mein Marjawan, and Qubool Hai have made the switch from television to digital. The material would be edgier on OTT, according to Karan Singh Grover, who stars in Qubool Hai 2.0.
“It has nothing to do with the forum for an actor, but it is a more convenient way for others to watch. For OTT, a broader range of content is being developed. A lot of it may not be sufficient for the TV viewers in all of the metros and other cities. There’s a lot that can be seen on OTT that TV wouldn’t want to reveal, and vice versa,” Karan said.
The show will look different now that it is on OTT, according to actor Ankit Siwach, who has joined the cast of Ishq Mein Marjawan 2. “As the show moves to OTT, the pace and treatment of the scenes will change. In every way, there will be a feeling of liberation. The audience is constantly changing, and storytelling must adapt to keep up. I assume that transitioning TV shows to OTT would appeal to a broader audience in the future, so it’s the best way to go,” he said.
Surbhi Jyoti, who co-stars with Karan in the show “Qubool Hai 2.0,” believes that when it comes to OTT, material must be fast-paced and gripping. On OTT, there are ten episodes of “Qubool Hai.” It doesn’t work like that on television; we have to screen one episode every day for half an hour. In an OTT show, the storey must be more concise.