Would kids eat more broccoli if it tasted better? It was a question that struck the McDonald’s a few years back and they tried to answer that very question in their unique style. Children love having bubblegum so they thought of creating something healthy for them. They created broccoli with bubblegum flavour to attract young children and at the same time with a sole motive to make it healthy.
McDonald’s is known for its tasty burgers and French fries worldwide. Back in 2014, the company’s CEO Donald Thompson was asked what the fast food giant was doing to provide healthier food options for children. Three year earlier, the chain had already revamped its Happy Meal by cutting the amount of French fries in half and offering fruit as a side option. But Thompson said they had also experimented with some unconventional methods of enticing children to eat healthier. One such innovation, he said, was bubble gum-flavored broccoli. Initially the idea was to provide something healthy but this made the young consumers confused of its nutritional values rather than appreciating and accepting it as a healthy option over french fries. Soon after they this strange broccoli was rubbed off from their menu. Presently other healthier options such as yogurt and apple slices are kept as some healthier options.