Putting a house up for sale can seem dreadful, and it can often take a long time to sell. If you want to sell your house quickly, you need to make an effort and advertise it properly. Otherwise, how is anyone going to know what a great opportunity your house is?
Choose an agent
When choosing who to represent you, choose smart. Have several agents present to you a marketing strategy, to see which is best suited for you and your property.
Whatever marketing campaign you decide on, you will most likely pay it upfront, so ask your agent to give you examples of similar properties that have sold, and how long it took.
Also, have your agents show you the database of buyers who are looking for something similar to what you are selling. A good agent will have a database of clients that they inform weekly of new properties.
Another marketing strategy to sell quickly is to price the property just right. If you want to sell quickly, don’t over-inflate the price of your property, but try to be as realistic as possible. Selling a childhood home can take you down a memory lane, and you might want to up the price because of the sentimental value.
For the best outcome for both you and the prospective buyer, you need to think about facts. The price of your home is dictated by market conditions, and your home’s characteristics, and not your memories and emotions.
If you feel like you are unable to turn off your emotions and think reasonably, and any price seems a little steep, let your agent take over. That is why there are here for.
Describe in detail
Homebuyers want to know every little detail about your house. Therefore, it is your job to describe your house the best that you can, to attract buyers to come to the open house. The creative description is the key to telling your house’s story.
To successfully market a house, be specific in your descriptions, but not redundant. Try to expand on the information already available in the listing, instead of just stating the number of rooms, baths, and square feet. Add in as many details as you can, for example, if there is something special about flooring if it is imported, or handcrafted. If you are selling with appliances, describe them. If you have smart lighting or surround sound, add that to the listing. Anything that the buyers cannot see in the pictures, and you think is worth mentioning, describe. You can always edit it out if something feels unimportant.
To be sure you have described every part of the house, go through it with a notebook, scribbling down things you think buyers will find interesting or important.
A picture says a thousand words
Once you have described everything, take detailed pictures. Better yet, hire a photographer to do it for you. The quality of the photos is also something that homebuyers find important when browsing websites with listings. If you want to appeal to a larger number of people, get quality photos.
However, if you are going to hire a photographer, hire someone with previous experience in taking photos of a house for sale. Get advice from your agent, and set up a time for them to come and do their magic.
Get a sign
More people will know you are selling your house if you put a sign in the front yard. A carefully designed event banner will not only attract more buyers, but will also entice people just casually browsing for a house to set up viewing during the open house. Your neighbors might even see it, and inform their friends, family, or people who they know are searching for a house in your area.
Keep in mind that the banner needs to contain all the information on how to reach you, the agent, and/or the agency. That means phone numbers, addresses, office hours, even e-mail addresses.
One day open house
To maximize your marketing strategy, have a one-day open house. Pick a day of the week, best during a weekend, and schedule house viewings all day, giving each potential buyer half an hour to go through the house. Have your agent at the ready to answer any of the questions they might have.
This is a great marketing strategy in many different ways. First, it gets you and your family out of the house for a whole day, leaving the agent free to do their job. Secondly, you are not going to clean and tidy every couple of days that people want to see the house. Then, by setting viewings a half-hour apart, you are subconsciously making pressure on the buyers, when they see another group coming in the house right after them, enticing them to make an offer.
Selling is not always easy, but with these tips, it will be quick. Good luck with selling your house, and making the most of it.