Let’s look at some factors which you can’t ignore if you are willing to rank a webpage and fetch organic traffic
1. Domain age, URL, and authority
2. Quality and optimized content
3. Page loading speed
4. Number of backlinks
5. Mentions in trustable and reputable directories
On-page SEO
The average webpage that ranks, has a domain authority of 23. Let’s say you want to create content on what is digital marketing, then based on search volume and competition your primary keyword becomes ‘What is digital marketing?’ Now you need to rank your content for this keyword, so what are the things we need to focus on then? let’s have a look.
Your keyword should have high search volume and low SD (SEO Difficulty) which can be easily analyzed on Ubbersuggest, make sure it is present in the Header tag, meta description, and title tag. Also, your meta description should be precise and short explanation of your content. There is a text file named robos.txt created by webmasters to instruct web robots (typically search engine robots) on how to crawl pages on their website. The robots.txt file is part of the robots exclusion protocol (REP), a group of web standards that regulate how robots crawl the web, access and index content, and serve that content up to users. The REP also includes directives like meta robots, as well as page-, subdirectory-, or site-wide instructions for how search engines should treat links (such as “follow” or “nofollow”). Thus you need to recheck on www.yoursite.com/robots.txt, which keyword you have focused on for crawling and indexing by a search engine. Having clean website architecture will improve user experience and helps to drive organic traffic, thus giving your site a proper framework can also help.
User interaction is yet another important factor. Suppose, a user search for a keyword named bakery shops near me. If you run a bakery shop online, your website will have a strong chance to get indexed if the user resides in your area. Also, If your site didn’t get indexed on top but do hold any lower position, large number of user interactions will increase site’s ranking possibility. Always remember, a short tail keyword is used when you are focusing on a large audience and the opposite applies to the long-tail keyword. That’s the reason a long tail keyword is focused when it’s about selling services or products. Short tail key word will have high search volume but low conversion rates.
Decreasing your page loading time:
You can experience a significant decrease in your page loading time by Minimizing HTTP requests, Minifying and combining files (Minifying a file involves removing unnecessary formatting, whitespace, and code. Combining files is exactly what it sounds like. If your site runs multiple CSS and JavaScript files, you can combine them into one.), using asynchronous loading for CSS and JavaScript files, Defering JavaScript loading, Minimizing time to first byte, Reducing server response time by switching to faster DNS provider, Choosing the best hosting option as per your needs (shared hosting, VPS hosting and dedicated server), etc.
Off-page SEO
Everything that happens indirectly to your website with a strong motive of fetching organic traffic with relevant methods can be considered as Off-page SEO
Focus on link building which can be done through guest blogging which can be done on Copyblogger, CMO, etc., listing your website in trustable and reputable directories such as Wikipedia, testimonials- you can ask for testimonials from your client which is basically user feedback on your product or service and finally social media promotion. Creating more backlinks will improve your off-page SEO and acts as a great aid in the ranking. It gets stronger with the domain authority. According to Neil Patel (an influencer, one of the top 10 marketers, and Entrepreneur by Forbes), a ranking of 60 to 100 is phenomenal, 40 to 50 is okay, and below 40 isn’t great.
I’m gonna share a method of getting more backlinks to your website and yes it will not include spam methods such as mailing hundreds of sites and asking if they gonna give us permission for guest posting. Also getting emails of tons of guest posting sites could be stressful. So, just follow the below method:
Suppose, as a bogger, you write fitness and health related blogs. Search in the web: Fitness +intitle= “Write for us”. You’ll see tons of websites who allows guest posting to your relevant topic. Of course, there will be rules and regulations which you need to follow as per site’s write-fir-us policy and once they agree or accept your article, you can ask if you can include a “do-follow” link in your article which is nothing but a link to any of the relevant post on your website. Thus, by getting a do-follow link, you can expect users to hover from the other site to yours.
