A new policy and guidelines were announced by Google for Play Store, focusing on making app listings more accurate and clean, making them less terrible to look at. These new guidelines will also affect screenshots and videos, posted with the app listing and are meant to demonstrate the app’s features and functionality. These new guidelines are going to come into force in the second half of 2021 and further details will be shared later this year.
Google in a blog post said that the new metadata policies will ban a whole bunch of ‘tricks’ app developers use to make their app listings stand out. Like writing words in all capitals, unless that is how the brand writes it, will no longer be allowed along with adding emojis in app names. A limited 30 characters will be allowed foe App titles and they cannot “incentivize installs” or mention things like “download now”. Deals also cannot be promoted by including a “sale” banner with an app icon.
According to Google, the blog post is a “pre-announcement” that’s designed to help developers plan and prepare for the upcoming changes that are going to be enforced later this year. The company also mentions that once these policies are implemented, those apps violating the policies will no longer be allowed on Google Play. They also told that more details regarding the changes will ve shared later this year.
Other than that, the guidelines regarding app preview assets will be implemented in the second half of this year and these guidelines will look into graphics, videos, and the app’s short descriptions and check if they accurately represent the apps/games. Moreoved, it is to check if the assets provide enough information to users and do not use buzzwords like “best” or “free”, also checking if they are localized correctly. Google said, “Assets that don’t meet our guidelines may be ineligible for promotion and recommendation on major Google Play surfaces like Apps and Games home.”