Sushant Singh Rajput’s last film Dil Bechara is estimated to own garnered a record viewership of fifty million-100 million, within the first three days of its premiere on Disney+Hotstar, in keeping with industry experts.
While the young actor’s sudden demise and therefore the overwhelming sympathy has been an element, the surge in viewership are ofteneven be attributed to the actual fact that the film isn’t behind a paywall.Shailesh Kapoor, CEO at Ormax Media estimates the AVOD (advertisement-based video on demand) segment makes up about 40%-60% of Hotstar’s user base. “According to our tracking research, the interest within the film and awareness about it’sof courseabove for the other OTT show or film released during the lockdown,” Kapoor told FE.
Gulabo Sitabo which premiered on subscription-based platform Amazon Prime Video is knownto possess garnered a viewership of about 20-30 million over a month. Dil Bechara premiered on Disney+ Hotstar on July 24. Directed by Mukesh Chaabra, the film was Rajput’s last project.