Heungil Furniture had signed a contract with the producers of Snowdrop, according to a post on the KpopStarz website, but it has now backed out of the show due to the controversy.
“Our business is a small and simple one, with no marketing or management staff. As a result, we didn’t receive detailed notice of the script at the time of the sponsorship request, and we didn’t have the manpower to review and continue with it, so we decided to sponsor the basic product without much review,” according to the website.
The company has apologised to its customers for failing to pay attention to key information before signing the deal, and has promised to delete the Snowdrop TV series from its website’s sponsored drama list.
What’s the Biggy with the Controversy?
It’s a love storey between Im Soo Ho and Eun Young-Cho, according to the leaked synopsis. Im Soo-Ho, a young man coated in blood, enters a female dorm at Hosoo Woman’s University in 1987, against the backdrop of student demonstrations.
Eun Young-Cho, a nursing student, hides him from the authorities and provides first aid because he was seriously wounded. They fall in love, but she discovers that he is a spy from the “motherland” sooner or later. He is then informed that he must assassinate the girl who rescued him from the authorities. It was a watershed moment in South Korean culture, as university students took to the streets in droves.
Clarification from the Agency
To put an end to the squabble, JTBC released a statement. Snowdrop is a satirical comedy that mocks the presidential elections of the 1980s. It asserts that the drama’s content differs from reality.
“Accusations like “the drama will show a North Korean spy leading the pro-democracy movement,” “the drama turned a real student protester into a character,” and “the drama glamorises the Agency of National Security Planning” are not only at odds with the drama’s actual content, but also with the production team’s intent.”
We are adamant that the charges leveled against “Snowdrop” have nothing to do with the drama’s actual content or the production’s intentions. “We ask that you refrain from wild speculation about a drama that has yet to be announced,” the agency says in a press release, according to Soompi.