“If you have ideas but don’t act on them, you are imaginative but not creative”
Creativity is the act of turning new and imaginative ideas into reality. Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Creativity involves two processes: thinking, then producing every business wants to keep up with its industry’s latest trends and stay ahead of its competitors. Creative thinking — that is, dreaming up new and unique ways of doing things — is obviously a part of that process. But just how much does your business’s creativity quotient matter? A study by Adobe and Forrester Consulting found that 82 percent of companies believe there is a strong connection between creativity and business results. In fact, companies that actively foster creative thinking outperform their rivals in revenue growth, market share, and competitive leadership, according to the report.
Creativity allows us to express ourselves. The creation of something new involves not only creative leaps but also cognition, reasoning, and expertise. At best, there is a broad agreement that creativity involves a human process that leads to a creative and innovative product. Much of the contention about defining the creative process results from the central place given to a significant event-the the so-called “creative leap”, a sudden insight that is almost immediately recognized as the key to creating something new. Creativity and innovation are constantly pushing us forward in terms of all the fields including technology, science, etc. Creativity and ideas don’t come on command, they seem to spring up when we least expect it – like a rod of lightning bending our mind in unexpected directions, showing us the way.
There’s a belief out there that creativity is innate- either you have it or you don’t. That’s partially true. Creativity is a fundamentally human trait, but it’s intrinsic to everyone. We all are capable of coming up with new and wonderful ideas and solving problems. Creative is a thinking skill. The most often you approach problems flexibly and imaginatively, the easier it becomes to develop original ideas. So, whether creative director or financial controller, everyone has the equal ability to be creative. Write more:The longer I am stuck with my writing schedules, the more I realised that I had to write about a dozen average ideas before I uncovered a brilliant one. By producing a volume of work, I created a larger surface area for a creative spark to hit me.
Broaden your knowledge: One of the most creative strategies is to force yourself to think and write about seemingly disparate ideas and topics.
Sleep longer: A study from the University of Pennsylvania found, sleep debt is cumulative and if you get 6 hours of sleep per night for two weeks straight, your mental and physical performance declines t the same level as if you had stayed awake for 48 hours straight. Like all cognitive functions, creative thinking is significantly impaired by sleep deprivation…..
Finally, Creativity is a process, not an event. It’s not just a moment. You have to work through mental barriers and internal blocks. You have to commit to practicing your craft deliberately. And you have to stick with the process for years; perhaps even decades like Newton did, in order to see your creative genius blossom.