Ceat tyres did a good job. Ceat Tryes has propelled another app offering thanks to truck drivers as they have kept the accessibility of basic products progressing in the midst of the across the country lockdown.
Made by promoting organization Ogilvy India, the film includes numerous visuals of trucks conveying merchandise across urban communities. With the analogy of houses that move, ‘Kuch makaan chalte hain’, the film praises truck drivers and strengthens brand Ceat’s plan to have any kind of effect to their lives. The organization has so far purified a great many trucks, tied up with fuel stations and gave free suppers, the entirety of this with the brand proverb – ‘It makes a difference’. Cruel Bhatt, official VP, Ogilvy Mumbai stated, “There are individuals who get due acknowledgment and there are the unrecognized warriors. This is a tribute to one such arrangement of unrecognized warriors – truckers. For whom WFH (telecommute) doesn’t exist. Who (truck drivers), even in these unsure occasions, are trucking basics everywhere throughout the nation with the goal that our homes continue running easily.”
“Nearly everything that impacts our day by day lives, from nourishment to telephones to PCs, are conveyed by a truck driven by an unrecognized yet truly great individual – the trucker. For truckers, the lockdown time frame has been much all the more testing as they have needed to convey fundamental products with practically no opportunity to think about themselves,” said Amit Tolani, VP advertising, CEAT. The appis being advanced across computerized and web based life stages.