On the occasion of International Women’s Day Burger King decided to take on gender disparity by tweeting, “Women belong in the kitchen”.
The fast food chain’s United Kingdom division sparked an outcry on Monday as critics accused the brand of using sexist trope as clickbait. The franchise opted to close the gender disparity in the restaurant industry with a new culinary scholarship program.
The Burger King Foundation, the company’s United States-based nonprofit arm published a full-page ad with the same text in Monday’s print edition of the New York Times.
The ad continues and states, “Fine dining kitchens, food truck kitchens, award-winning kitchens, casual dining kitchens, ghost kitchens, Burger King kitchens. If there’s a professional kitchen, women belong there. But can you guess who’s leading those kitchen these days? Exactly. Only 24% of chef positions in America are occupied by women. Want to talk head chefs? The number drops to fewer than 7%. “
The Burger King Foundation’s H.E.R. (Helping Equalize Restaurants) Scholarship will grant $25,000 apiece to two current female employees. Employees must be employed by Burger King or a franchise, have plans to enroll in an accredited two-or four-year culinary program or university in the U.S. during the academic year 2022-23, have a high school diploma or GED, and demonstrate financial need and substantial work experience, according to the foundation’s website.