For Sreejith Jeevan, this Onam is about significance. About weaves that are customary yet contemporary enough to be utilized past the celebration that falls on August 21. So while his new reach includes Kerala’s particular ivory gold kasavu saris, they accompany contemporary tweaking. “It’s anything but a mind-set board driven line. Maybe, it utilizes the deep rooted strategies like plain weave, kattikara and additional weft designing, yet joined with various formats,” says the originator architect of Kochi-based brand Rouka. “A few saris are reversible. Others come in pastel ranges. We’ve likewise added present day stripes to the customary jargon — like nautical stripes. Truth be told, one of the saris simply has straight lines across the twist,” he says.
With the last year highlighting supportability like never before, Jeevan says they have been seeing how to get “more wears” from a solitary plan. One of the analyses made alongside his group of weavers at Chendamangalam in Ernakulam and Kuthampully close to Palakkad is the mundum neriyathum (the conventional two-piece set). “In our own, the neriyathu [the upper part] can likewise be utilized as a dupatta. So clients can get it as a ‘discrete’ and group it with something they effectively own.” The shading ranges are imaginative, as well. A ravishing series of pastel oranges is discovering fans. Just like a striking red in kasavu. “Onam has broken out of its conventional implications. Presently there’s occasions with just companions, or with more youthful cousins, or at work. So individuals need to have various adaptations of the kasavu for each unique situation.” And Rouka is conveying.