Established in 1833 in the Swiss Jura Mountains, Jaeger-LeCoultre is known for its clever designs. One notable style features a face that flips over to protect itself within the watch casing.
Lange & Sohne
A. Lange & Söhne was established by Adolph Lange in Glashütte, Germany and originally known for its pocket watches before becoming a name in wristwatches. Last year, it released its first new piece in ten years, which was definitely worth the wait.
Debuting in 1972, the Royal Oak design from Audemars Piguet changed the luxury watch industry by offering a more substantial casing than the previously available delicate gold watches. Founded by childhood friends, Jules-Louis Audemars and Edward-Auguste Piguet, in 1875 the brand continues to strive to offer consumers more than a standard wristwatch.
Georges-Édouard Piaget set up his first workshop on his family farm in the village of La Côte-aux-Fées in the Swiss mountains in 1874, launching the brand that is now famous for offering the thinnest automatic watch in the world.
Louis-François Cartier founded the iconic jewelry brand in Paris in 1847. Seventy years later, his grandson, Louis Cartier, invented the famous Tank Watch, which was modeled on a military tank. Today the recognizable silhouette is sought after across the globe and pined after as a family heirloom.
Jeweler Harry Winston is relatively new to the watch game compared to other longer established brands out of Europe. Nevertheless, Winston offered clients timepieces truly rooted in the world of fine jewelry when he was at the helm. The newest pieces from the Kaleidoscope collection offer designs and colors truly only found within the lens of a kaleidoscope and fall back on Winston’s original philosophy of letting the gems speak for themselves.
Founded out of the magic Marcel Benson experienced when he received his first watch at age seven, Benson Watch Company offers sleek, modern designs centered around a true love of watches.
Now part of the Swatch Group, Longines was originally founded in 1832 by Auguste Agassiz and two partners in Switzerland. It’s been based at Saint-Imier in Switzerland since its founding, and its winged hourglass logo is the oldest logo of its kind still being used in its original form. If it works, it works.
Parmigiani Fleurier is among the newer high-end watch brands. Michel Parmigiani established the Swiss watchmaker in Fleurier, Switzerland in 1996. Prince Charles is among the many who herald the brand as a favorite, even wearing a timepiece to Harry and Meghan’s wedding.
If you think Tudor watches look like Rolexes, you’re not seeing things; Tudor is a subsidiary of the luxury watch giant. Its timepieces are perfect for people who want the look and feel of a Rolex without the high price tag.
Another royal favorite, this time from Prince William, Omega was founded in 1848, also in Switzerland. The brand holds the unparalleled title of first watch on the moon, worn by Buzz Aldrin, and as the favorite timepiece of James Bond. Catch the new model in No Time to Die once released in 2021.
Rolex, arguably the most well-known watch name, has many firsts under its belt. The long list begins but does not end with its creation of the first waterproof watch, appropriately called the Oyster, in 1926. The newest rendition shown here, comes in an array of colored faces, including an icy pink.
Patek Philippe & Co. is consistently mentioned as one of the best watch brands in the world. While a Rolex is a status symbol to the masses, a Patek Philippe is a status symbol to those in the know. The Swiss brand was founded in 1839 and is the last family-owned independent watch manufacturer in Geneva today.
Vacheron Constantin is among the oldest luxury watch manufacturers in the world, having been founded in Geneva by Jean-Marc Vacheron in 1755. The watches, which are known for their extensive complications, have been worn on the wrists of famous figures like Napoleon Bonaparte and Harry Truman.
“Techniques d’Avant Garde” is what the TAG in TAG Heuer has stood for since Edouard Heuer launched the Swiss brand in 1860. In 1962, John Glenn wore a Heuer stopwatch on the Mercury-Atlas 6 flight, giving the Swiss watchmaker the distinction of being the first in space. Now well-known for their sporty silhouettes TAG Heuer offers an array of interesting shapes outside the standards we all know and love.
Founded as Officine Panerai in Florence, Italy in 1860, this watchmaker is known for its bold, sporty cases. In 2006 it launched a series of watches in partnership with one of the sportiest car-makers of all time—Ferrari.
The first luxury watch to rock a rubber strap, Hublot is also known for its bold cases. Fun fact: Hublot is French for “porthole” and we can see where the inspiration comes from.
Founded in 1884, Breitling is especially well-known as a favorite of aviators (the brand even teamed up with Scott and Mark Kelly, the only twins to have traveled in space, and employs a team of pilots who travel around the world doing acrobatic display flights in fighter jets).
Swiss watchmaker Louis-Ulysse Chopard founded Chopard in 1860, and in its early days the company was known for pocket watches and chronometers. Today, the brand’s glamorous watches and jewelry are regularly seen on the red carpet at events like the Cannes Film Festival (an official Chopard partner). This piece marries the two worlds of timekeeping and fine jewelry.