At an event held at its campus in Cupertino, California, Apple announced a slew of new hardware products. The highlight of the event was the iPad Pro with a mini-LED display as well as the redesigned new iMac. The company along with a new podcast subscription service, also unveiled a brand new Apple TV streaming box, a new purple colour option for the iPhone 12 and more.
Apple podcast subscriptions announcement
To increase the revenue, Apple is rolling out subscriptions for Apple Podcasts. The subscriptions will be available to listeners in over 170 countries and regions in May. Pricing for each subscription is set by creators and is billed monthly by default. Additionally, creators can offer annual billing, which can be managed by subscribers from their Apple ID account settings. Apple Podcast app is also being redesigned by the company.
Introduces new iPhone 12 colour
Starting April 30, the iPhone 12 and iPhone 12 mini will be available in a new purple colour, with pre-orders starting this Friday. The model of the new iPhone 12 is the same as the existing model, it’s just available in a new colour for a device.
The long-expected AirTag is here
Apple finally announces the long awaited AirTag, a brand new accessory for the iPhone. The device uses Apple custom technology known as Find My, which uses a network of iPhones to find lost objects like keys or bags. The price for one AirTag is $29, whereas, price for four is $99. It will hit retail shelves on April 30. A special Hermès range of both AirTag and holder is also there.
Updates on Apple TV 4K with a new processor, remote
Apple finally updates the Apple TV 4k box. It now possess a new A12 processor and also includes redesigned remote made out of aluminium with physical buttons. The new remote combines a trackpad with clickable D-Pad buttons. The remote is also backwards-compatible with older Apple TVs than run tvOS, and it will be available in May. The cost of new Apple TV starts at $179 for 32GB of storage. The TV can be pre-order on April 30 and will start shipping in the second half of May.
New iMacs with colourful options announced by Apple
The iMac for the first time is coming with an M1 processor and not an intel chip inside. But that’s not all, the new iMac now has a new, thinner aluminium design, coming in red, blue, purple, orange, yellow, silver, and green. The iMac looks a lot like the iPad Pro. Apple also claims that the volume of the iMac has been reduced by 50%, resulting in a sleeker design. It also comes with a 24-inch screen and offers an improved webcam that can record 1080p video. Shipping with with Apple’s new magnetic power connector, the base model costs $1299, while an enhanced version costs $1499. The new iMacs will be available to pre-order on April 30.
With a desktop processor, Apple announces updated iPad Pros
Apple, as expected is launching new iPad Pro models, which will be made available in 11-inch and 12.9-inches, featuring an 8-core GPU M1 chip and a new Thunderbolt connector. The top-end 12.9-inch model sporting a new mini-LED screen.
Apple for the first time is bringing the company’s M1 processor to the iPad Pro. According to Apple, the iPad Pro is up to 1500x faster than the original iPad, which was first introduced in 2010. But that’s not all, the device also comes with the new Thunderbolt port that supports a wider range of accessories.
The new iPad Pro also comes with an upgraded camera system for photography. The front camera has a 12MP ultra-wide lens and is also available in a 2TB storage option. For ultra-fast data transfer speeds, the new iPad Pro also supports 5G connectivity.
When it comes to accessories, the Magic keyboard now comes in a white colour option, whereas the Apple Pencil remains unchanged. The 11-inch model starts at $799 and the 12.9-inch model costs $1099. The device will be available for pre-order on April 30 and will ship in late May.