‘Entertainment Ka All-Rounder’ is a new campaign from Disney+ Hotstar VIP. These new films, created by DDBMudra Group, star famous actors Ajay Devgn and Tamannaah Bhatia in disguise as they try to persuade people to watch their soon-to-be-released titles on Disney+ Hotstar VIP instead of just watching LIVE cricket action.
Sudarshan, played by Ajay Devgn, and Manickam, played by Tamannaah Bhatia, are placed in daily office situations where they applaud their work just to be reminded of the platform’s vast content offering. The quirky campaign reflects the fierce fight that will be waged between the biggest superstars – both on and off the cricket field – in order to catch the attention of the audience.
“Disney+ Hotstar is the default digital platform for sports in India today,” said Sidharth Shakdher, EVP and Chief Marketing Officer of Disney+ Hotstar. “This year, when India comes to us for the Vivo IPL 2021, we will offer them a no-holds-barred entertainment experience – Cricketainment in its purest form. We wanted this campaign to affirm that we are the only OTT brand that offers Vivo IPL 2021 and LIVE sports, as well as the new movies and original shows, based on the insight that cricketainment is tantamount to getting the best of both worlds. We are launching our campaign ‘Entertainment Ka All-Rounder’ to drive home this message in a fun, memorable, and entertaining way.”
All Vivo IPL 2021 LIVE matches will be exclusively available to new and existing Disney+ Hotstar VIP (INR 399/- for 12 months) and Disney+ Hotstar Premium (INR 1499/- for 12 months) subscribers beginning April 9, 2021. Fans will be able to hear commentary in English, Hindi, Tamil, Telugu, Kannada, Bangla, Malayalam, and a special Marathi feed.