According to a survey only 31% of women are proud to call themselves ambitious. Despite their apprehension about publicly claiming the mark, more than half of survey respondents said they classify as ambitious.
It’s not that women aren’t talented but refuse to accept it. This is because when women speak out and follow their ambitions, they often face a backlash effect, in which others view them as less likeable, hireable, or promotable. According to research, avoiding the backlash effect, rather than a lack of motivation, is what prevents many women from completely embracing self-promotion.
Identify Your Ambition in Communal Terms
Everyone has a dream but at the same time you must frame them in communal terms—that is, how they can support your organisation or cause as a whole—might make you feel more at ease communicating and freely pursuing yours.
Share Your Goal with Allies
While expressing your goals publicly can result in a backlash, confiding in a few trusted allies will provide you with a powerful support system. These people can act as both cheerleaders and allies, promoting your success while also pointing out biased reactions to your goals.
Celebrate Your Accomplishment
While publicly recognising your successes can be awkward, making a habit of privately celebrating them can help you take more ownership of them.
Begin by keeping a regular record of your achievements and remember to value your own ambition. As you gain trust in the process, consider sharing some of your victories with your allies.
Advocate for Others in The Workplace:
Just 27% of women have had someone lobby for them throughout their career, according to the 2020 study. If and when you find yourself in a position of power or influence, think about how you can use it to campaign for others.
Normalizing activities such as employee self-promotion, recognising unconscious gender differences, and organising seminars on how to understand and counteract the retaliation effect are all techniques that can help to better serve all goals in the workplace.